Most people in the resale clothing world have at one time or another come across the thought: ‘What makes a piece of clothing vintage?’ Is it about the amount of time it’s been inhabiting space on the earth or where I bought it from? Is my late 2000’s Juicy Tracksuit from Marshalls or the Reformation dress I scored at Goodwill in 2019 vintage?
The industry standard for clothes is that the piece of clothing should be at least 20 years old before it is considered vintage. By this standard a lot of the pieces in the resale market are not technically vintage, but it is still far more sustainable than buying something new. It is estimated that the fashion industry uses around 79 billion cubic meters of fresh water a year. Fashion also accounts for 10% of global carbon emissions. Buying pre-existing clothes is one of the most eco-friendly practices that you can do easily.
That said, nobody should have to rifle through racks of stained white tanks and that ‘Cool Story Babe… now make me a sandwich’ tee at a Salvation Army in the middle of a pandemic, to find a good graphic shirt. We are here to make buying vintage online a more pleasant experience. We are not limiting our items by the year they were created, but rather the quality, style and general vibes they bring. It is our mission to bring you unique, quality pieces at reasonable prices.
Buying vintage clothing is not only sustainable but also a great way to stay ahead of the trends. Most trends we see are recycled from the past anyway, so why not get to them first? We all know vintage tees play a pivotal role in a style icons wardrobe. That’s why we see places like Target and Urban Outfitters creating reproductions of old tees and using chemical processes to make them look worn.